On the front of the Life Pure is a 5-inch 1920x1080 display with a fully laminated, scratch-resistant finish, as well as a 5-megapixel camera. A 13-megapixel shooter with back-side illumination and a 5-element lens can be found on the unit's backside. Meanwhile, the Life Pure's body itself is machined from a single piece of polycarbonate material, coming in a 7.7mm thick.
Packed inside that frame is a 1.5GHz quad-core MediaTek MT6589T processor, 2GB RAM, 32GB built-in storage and a 2000mAh battery. When it comes to cellular connectivity, the Life Pure includes support for GSM 850/900/1800/1900MHz and 42Mbps HSPA+ 850/1900MHz or 850/2100MHz. Also included is Bluetooth 4.0, 802.11b/g/n Wi-Fi and FM radio.
On the software side of things, BLU has opted to preload the Life Pure with Android 4.2 Jelly Bean. The company has used a mostly-vanilla version of Google's OS on several of its recent handsets, but for the Life Pure, it chose to utilize a custom user interface that it says is "designed for pure simplicity of use and beauty." Several of BLU's unique features are focused on gestures and motion sensor tech, including Smart Dial, Smart Answer, Gesture Answer and Video Smart Pause.
With a 5-inch 1080p display, quad-core processor and 13-megapixel rear shooter, the BLU Life Pure looks to be a pretty impressive handset on paper. Just because it's got a high-end spec sheet doesn't mean that it'll put buyers' wallets in tears, though, as BLU is asking just $349 for an unlocked unit. Interested? Luckily for you, BLU says that the Life Pure is already in production and shipping to distributors and online retailers, meaning that you should be able to buy a Life Pure of your very own in the near future. Until then, you can check out a gallery of Life Pure images down below.
